Custom Typography: Efficiency, Personality, and Brand Consistency
Companies like Netflix, YouTube, Airbnb, Geely, Warner Bros, and Google are increasingly embracing exclusive typography for their brands. This smart move leads to cost optimization, streamlined communication processes, and enhanced brand recognition.
Typography plays a crucial role in effective corporate communication. Thoughtful selection and implementation of typefaces facilitate smooth transmission and reception of messages. Leading companies invest in high-quality typefaces to mitigate risks associated with using free or low-quality fonts.
As seen in the case of Geely, companies are increasingly realizing the benefits of investing in custom typography. A custom typeface is one designed specifically for a client or project. Unlike existing typefaces, a custom typeface is crafted from scratch to meet the unique needs and requirements of the client. Here are all the advantages of this investment:
Management and Savings
Custom typefaces eliminate the burden of dealing with typographic licenses. Annual payments and constant license compliance checks become a thing of the past, as custom typefaces are the exclusive property of the commissioning company.
Personality and Distinction
A custom typeface serves as an extension of a logo: it’s a hallmark that accompanies the brand throughout its corporate image. Being able to design the appearance of a typeface in line with a brand’s values is a valuable asset for shaping a distinctive and functional visual identity.
Language Coverage
Language coverage in typography is crucial for companies expanding internationally. By commissioning a custom typeface, language coverage can be expanded based on the specific needs of each company, allowing for the use of the same typeface in different countries where it operates.
Featured Image: YouTube Sans: The Making of a Typeface
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