Typeface Design

Pragma ND: Everything You Need in a Typeface

Designed by Christopher Burke, Pragma ND embodies versatility, distinction, and effectiveness – everything you need in a typeface. Pragma ND breaks away from the uniformity of conventional sans-serif typefaces. Drawing inspiration from Roman inscription models for its uppercase characters and humanistic writing for its lowercase, it features an authentic cursive that mimics the fluidity of …

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Geely corporate typeface Type Together

Geelys Custom Typeface: A Step Towards Globality

Geely, a giant in the automotive industry, is embracing custom typeface to meet its linguistic needs, expand its application scope, and reflect its brand values. As companies expand globally, language coverage becomes crucial. A distinctive typeface with broad language support ensures brand coherence across different markets. This helps maintain the original typographic identity while adapting …

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What is a pangram?

A pangram is a tool used by type designers to visualize a typeface, also known as a holoalphabetic sentence. It consists of a text that includes every letter of the alphabet, aiming to create the shortest possible sentence. This allows designers to inspect all the characters in a font. Pangrams are also highly useful for …

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The creation process of Fontana typeface

When discussing typography in South America, Rubén Fontana (Buenos Aires, 1942) is a name that stands out prominently. As a graphic designer, typographer, teacher, and researcher, Rubén’s career exemplifies a body of work based on extensive visual culture and a profound understanding of typographic forms. He played a pioneering and influential role in shaping and …

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Elizabeth Friedlander: The First Woman to Design a Typeface

Elizabeth Friedlander was a pioneering typographer, calligrapher, and designer who worked with remarkable courage during particularly challenging times. Born in Berlin, Friedlander studied design, calligraphy, and typography at the Academy of Fine Arts. She became a graphic designer for the prestigious magazine Die Dame, where she was responsible for title designs and layout compositions. Her …

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