ROAD TO TYPE
Our method
Let’s have a first meeting to better understand your tipografic needs.
We present an action plan with different collaboration options.
We implement the fonts, optimizing the process and eliminating unnecessary costs.
We advise you on the use of your fonts and we keep control of the needed licenses.
CONSULTANCY
Your reference in typography
Everyday we help more companies achieve a better management, choice and implementation of fonts, making an easier and more effective typographic process for our clients. Our consultancy services will help you navigate the array of possibilities within the typographic universe. We are here to help you!
Typography
We give you what you need
The amount of typography available today makes choosing quality fonts a complicated process. As known specialists in font production and distribution, we are able to meet our client’s needs, working alongside with the main type foundries in the world, to offer the highest quality type.
Corporate Type
Competitive differentiation
Today, businesses must engage typography to achieve greater differentiation of their identity, products and services. The selection and proper use of typography for each workspace, website, APP and any other corporate digital environment, play a fundamental and differentiating role in the company’s corporate identity.
What we’ve learned from our clients is that the correct choice and implementation of the corporate typography translates into an increase of brand recognition and creates a more consistent corporate identity.
Some of our corporate clients are:
Custom Type
Your brand’s voice
Strengthen your brand through a typeface that conveys, in a unique way, the corporate identity of the company, differentiating and improving brand recognition.
With a custom made typography, you’ll have the option to own the copyright, thus, being able to install your font in an unlimited number of CPU’s, share it with third parties, adapt it, and expand it while transmitting in a unique way your brand’s voice.
Web Fonts
In the digital era, a company’s web page is one of the main contact points with their clients, therefore, one of the most important brand and corporate identity creators. Take advantage of the opportunity to communicate your brand in a coherent and differentiating way with our web font service.
The correct visual rendering for screens is a result of intensive “hinting” work, only present in digitally focused quality type. This gains importance as the texts get smaller with mobile devices, because the latin alphabet has a series of lettershapes that, without careful design, may present recognition problems.
Language
Script extensions
Did you know that out of the ten most widely spoken languages, only three use the Latin alphabet, and even within Latin typography, most fonts don’t support central and northern european languages?
A differentiating type with the corresponding language support creates brand coherence throughout the entire company, helping products and brands expand geographically, maintaining key identity elements.
Speak with your brand’s voice in your customer’s language.
Logotypes
Your name
One of the most important elements in a brand is its name, generally present in communications as a logotype.
We read the designer’s intention and create and modify the letters to create a more harmonious, cohesive and appealing shape.
Licenses
Compliance and peace of mind
Managing font licenses is a very complicated subject, because every font producer has its own compliance requirements and these may vary notoriously between them. These appear in the form of EULA (End User License Agreement) and establish the legal boundaries for the use of the licenced fonts.
In Bauer Types we help you understand and manage your font licenses, resulting in a more efficient use of your typographies.
