FUTURA ND DISPLAY
Futura Display was designed by Paul Renner in 1932. Its original German name was Futura Schlagzeile, which means “headline”, alluding to its suitability for display use. Its forcefulness and robustness have made it a widely used typeface in film posters, advertising, logos and music covers.
Futura is a Trademark of BauerTypes SL
1 INDIVIDUAL STYLE
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Launched in 1932, Futura Display uses angular strokes, resulting in rectangular letterforms. It contains the basic and extended Latin characters, accented characters, standard ligatures, numerals, currency, mathematical operations and symbols. Among its best-known uses are the covers of Pocket Books’ Star Trek, the Canadian Tire Corporation logo, the 1970 Dodge Charger campaign, and a large number of musical covers.
In 1927 the Bauersche Giesserei in Frankfurt am Main (Germany) presented for the first time 3 varieties of a new typeface, the thin, demiblack and black Futura, designed by Paul Renner, a prolific typography writer and director of the Master Craftsmen’s School for Printer’s in Munich. It soon became one of the most widely used typefaces in the world. The Futura ND Display was specifically designed for display application.