Trends

The Power of Type in Business Communication 

Companies must take advantage of typography to stand out in a saturated market. Choosing the right fonts will convey effective messages and achieve a strong identity, which is essential to stand out in digital environments and increase brand value. Typography is the primary tool of written communication and plays a crucial role in conveying corporate …

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Revolución Tipográfica en el Arte

Futura and the Typographic Revolution in Art

Typography has played an essential role in contemporary art. Futura typography stands out as a distinctive choice for many artists whose works have redefined the limits between word and image. During the 1950s and 1960s, movements like Pop Art and Conceptual Art significantly influenced the integration of typography into art. These movements shifted away from …

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Custom Typography: Efficiency, Personality, and Brand Consistency

Companies like Netflix, YouTube, Airbnb, Geely, Warner Bros, and Google are increasingly embracing exclusive typography for their brands. This smart move leads to cost optimization, streamlined communication processes, and enhanced brand recognition. Typography plays a crucial role in effective corporate communication. Thoughtful selection and implementation of typefaces facilitate smooth transmission and reception of messages. Leading …

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Geely corporate typeface Type Together

Geelys Custom Typeface: A Step Towards Globality

Geely, a giant in the automotive industry, is embracing custom typeface to meet its linguistic needs, expand its application scope, and reflect its brand values. As companies expand globally, language coverage becomes crucial. A distinctive typeface with broad language support ensures brand coherence across different markets. This helps maintain the original typographic identity while adapting …

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