Trends

The Power of Type in Business Communication 

Companies must take advantage of typography to stand out in a saturated market. Choosing the right fonts will convey effective messages and achieve a strong identity, which is essential to stand out in digital environments and increase brand value. Typography is the primary tool of written communication and plays a crucial role in conveying corporate …

The Power of Type in Business Communication  Read More »

Futura and the Typographic Revolution in Art

Typography has played an essential role in contemporary art. Futura stands out as a distinctive choice for many artists whose works have redefined the limits between word and image. During the 1950s and 1960s, movements like Pop Art and Conceptual Art significantly influenced the integration of typography into art. These movements shifted away from traditional …

Futura and the Typographic Revolution in Art Read More »

Custom Typography: Efficiency, Personality, and Brand Consistency

Companies like Netflix, YouTube, Airbnb, Geely, Warner Bros, and Google are increasingly embracing exclusive typography for their brands. This smart move leads to cost optimization, streamlined communication processes, and enhanced brand recognition. Typography plays a crucial role in effective corporate communication. Thoughtful selection and implementation of typefaces facilitate smooth transmission and reception of messages. Leading …

Custom Typography: Efficiency, Personality, and Brand Consistency Read More »