Branding

Pragma ND: Everything You Need in a Typeface

Designed by Christopher Burke, Pragma ND embodies versatility, distinction, and effectiveness – everything you need in a typeface. Pragma ND breaks away from the uniformity of conventional sans-serif typefaces. Drawing inspiration from Roman inscription models for its uppercase characters and humanistic writing for its lowercase, it features an authentic cursive that mimics the fluidity of …

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The Power of Type in Business Communication 

Companies must take advantage of typography to stand out in a saturated market. Choosing the right fonts will convey effective messages and achieve a strong identity, which is essential to stand out in digital environments and increase brand value. Typography is the primary tool of written communication and plays a crucial role in conveying corporate …

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Custom Typography: Efficiency, Personality, and Brand Consistency

Companies like Netflix, YouTube, Airbnb, Geely, Warner Bros, and Google are increasingly embracing exclusive typography for their brands. This smart move leads to cost optimization, streamlined communication processes, and enhanced brand recognition. Typography plays a crucial role in effective corporate communication. Thoughtful selection and implementation of typefaces facilitate smooth transmission and reception of messages. Leading …

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