The Value of Type

Pragma ND: Everything You Need in a Typeface

Designed by Christopher Burke, Pragma ND embodies versatility, distinction, and effectiveness – everything you need in a typeface. Pragma ND breaks away from the uniformity of conventional sans-serif typefaces. Drawing inspiration from Roman inscription models for its uppercase characters and humanistic writing for its lowercase, it features an authentic cursive that mimics the fluidity of …

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The Power of Type in Business Communication 

Companies must take advantage of typography to stand out in a saturated market. Choosing the right fonts will convey effective messages and achieve a strong identity, which is essential to stand out in digital environments and increase brand value. Typography is the primary tool of written communication and plays a crucial role in conveying corporate …

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Futura and the Typographic Revolution in Art

Typography has played an essential role in contemporary art. Futura stands out as a distinctive choice for many artists whose works have redefined the limits between word and image. During the 1950s and 1960s, movements like Pop Art and Conceptual Art significantly influenced the integration of typography into art. These movements shifted away from traditional …

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Understanding Typographic Licensing

Behind every font lies authorship and usage conditions that must be adhered to. We’ll guide you through everything you need to know about typographic licenses. Typography stands as one of the most pivotal elements in any project involving written communication. Yet, there remains much unawareness surrounding typographic creation processes, authorship, and usage rules for each …

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