Futura: The Type of Today and Tomorrow in Digital Brands
After 100 years of history Futura is still the choice of the most recognized brands in today’s digital age.
BLOG
The Bauer
Typography
Notebook
Notebook
Notes
on Type.
The Bauer
Typography
Notebook
Notebook
Notes
on Type.
Futura: The Typeface that landed on the Moon
A typeface that leaves its mark on society, culture and even on the moon, demonstrating that it is, and will be, the typeface of today and tomorrow.
Pragma ND: Everything You Need in a Typeface
Designed by Christopher Burke, Pragma ND embodies versatility, distinction, and effectiveness – everything you need in a typeface. Pragma ND breaks away from the uniformity of conventional sans-serif typefaces. Drawing inspiration from Roman inscription models for its uppercase characters and humanistic writing for its lowercase, it features an authentic cursive that mimics the fluidity of a handwritten script. This approach, influenced by the proportional ideals of classical Roman typefaces from the 15th and 16th centuries, grants Pragma ND a unique flair that sets it apart in the world of typography. These characteristics make Pragma ND aesthetically distinctive and highly functional in conveying effective messages in
Futura and the Typographic Revolution in Art
Typography has played an essential role in contemporary art. Futura typography stands out as a distinctive choice for many artists whose works have redefined the limits between word and image. During the 1950s and 1960s, movements like Pop Art and Conceptual Art significantly influenced the integration of typography into art. These movements shifted away from traditional artistic concepts, focusing on messages over technique. Typography offered artists a direct and effective way to convey their ideas, blending the written word with visual imagery. Futura emerges as a distinctive choice for many of these artists. We explore the work of Barbara Kruger, Jenny Holzer, Ed Ruscha, and
El papel de la tipografía en el diseño web
La tipografía es un componente fundamental en el diseño web. Más allá de simplemente presentar el texto, la tipografía define la personalidad de un sitio web, influye en la legibilidad y afecta significativamente la experiencia del usuario. En este artículo, te contamos todo sobre el papel que juega la tipografía en el diseño web, desde su importancia estética hasta su impacto en el SEO y la experiencia del usuario (UX). Primeras impresiones y estética del diseño web La primera impresión cuenta, y la tipografía juega un papel crucial en cómo se percibe un sitio web desde el primer vistazo. Fuentes bien elegidas pueden transmitir profesionalismo,
Girona Fútbol Club debuta en la UEFA 2024 – 2025 con la tipografía Montilivi
Girona Fútbol Club debuta en la UEFA 2024-2025 con la tipografía personalizada Montilivi, un proyecto liderado por Bauer Types. La tipografía Montilivi es hoy la protagonista. El Girona ha presentado los dorsales de sus jugadores con una tipografía personalizada que refleja identidad, sentido de pertenencia y aspiración por llegar muy lejos además de cuidar todos los aspectos técnicos para su óptima implementación. Trabajar con el Girona ha sido una experiencia profundamente enriquecedora y motivadora. Desde el inicio del proyecto, el club nos transmitió su clara visión de expresar, a través de la tipografía, la esencia del club, su estadio y el carácter único de la
The Role of Type Today
We live surrounded by text. Screens, interfaces, applications, campaigns, publications, navigation systems, motion graphics, signage, social media, products, instructions and physical spaces. Typography accompanies almost every decision we make throughout the day. Never before have we interacted with so many communication systems at the same time. And precisely because of
Futura 100: one font, multiple scripts
A collaboration shaped by respect, and a shared responsibility The collaboration between Bauer Types and TypeTogether brings together contemporary type design and deep typographic heritage. Grounded in both technical precision and historical knowledge, it focuses on expanding Futura for today’s typographic landscape. It began with a conversation and a shared
Sant Jordi 2026 Book Recommendations
Every April 23rd, Saint George’s Day (Sant Jordi in Catalan), Barcelona transforms. The streets fill with roses, books, and curious people wandering slowly between stalls and bookshops. The origins of the legend date back to the 9th century. A dragon, thirsty for blood; a princess in distress; and a knight
Bauer Types is back supercharged
Some processes don’t begin with a clear decision, but with a feeling that something is no longer quite right. For a while, we sensed that our website no longer reflected who we are or how we work. When you work with typography, you work with invisible structures, systems that support
Is free typography truly free?
During the process of searching for typefaces, it is common to come across websites offering free fonts. But are they truly free? The “Free” Trap It is common to find sites that promote free font downloads. However, downloading a font doesn’t always grant you the legal right to use
Understanding Typographic Licensing
Behind every font lies authorship and usage conditions that must be adhered to. We’ll guide you through everything you need to know about typographic licenses. Typography stands as one of the most pivotal elements in any project involving written communication. Yet, there remains much unawareness surrounding typographic creation processes, authorship,
