We live surrounded by text. Screens, interfaces, applications, campaigns, publications, navigation systems, motion graphics, signage, social media, products, instructions and physical spaces. Typography accompanies almost every decision we make throughout the day. Never before have we interacted with so many communication systems at the same time. And precisely because of that, typography has stopped being a secondary element and become one of the most important tools in contemporary communication. Brands no longer communicate in one place or in one single way. They speak constantly across platforms, devices and different contexts. Within this visual saturation, typography has evolved from a secondary detail into one of the